August 24, 2026
How TikTok Traffic Impacts Store Value
A store getting 50,000 visitors a month from TikTok sounds impressive. And it can be—if those visitors convert into customers
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August 21, 2026
How Social Media Following Affects Valuation
Three sellers. Three different social media situations. Three completely different outcomes. I watched each of these deals unfold over the
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August 21, 2026
How Paid Traffic Dependency Hurts Your Multiple
A seller came to me last year with a store doing $45,000 a month in revenue. Strong margins. Growing fast.
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August 03, 2026
How Much Is My Shopify Store Worth?
I got a DM last month from a seller who’d been running his store for five years. He’d never checked
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