Value Your Business. Make Smarter Moves
Top Picks
Shopify Store Valuation Multiples by Niche
A seller in the beauty niche once asked me why his store got a 3.1x offer while a POD store
Read article
How YouTube Traffic Impacts Store Value
Two sellers. Both driving 30% of revenue from video platforms. One from TikTok. One from YouTube. Their multiples were not
Read articleLatest Articles
How YouTube Traffic Impacts Store Value
Two sellers. Both driving 30% of revenue from video platforms. One from TikTok. One from YouTube. Their multiples were not
Read more
How TikTok Traffic Impacts Store Value
A store getting 50,000 visitors a month from TikTok sounds impressive. And it can be—if those visitors convert into customers
Read more
How Social Media Following Affects Valuation
Three sellers. Three different social media situations. Three completely different outcomes. I watched each of these deals unfold over the
Read more
How Paid Traffic Dependency Hurts Your Multiple
A seller came to me last year with a store doing $45,000 a month in revenue. Strong margins. Growing fast.
Read more
How Organic Traffic Boosts Your Valuation Multiple
How Organic Traffic Boosts Your Valuation Multiple Traffic isn’t just traffic. Where it comes from changes what a buyer will
Read more
How Email Open Rates Affect Your Store’s Sale Price
How Email Open Rates Affect Your Store’s Sale Price When a buyer evaluates your Shopify store, one of the first
Read more