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Shopify Store Valuation Multiples by Niche
A seller in the beauty niche once asked me why his store got a 3.1x offer while a POD store
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How Profit Margins Affect Your Shopify Store Valuation
A 35% margin store and a 20% margin store can have the same revenue. They will never have the same
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How to Negotiate the Final Sale Price
You are $15,000 apart. The buyer has reviewed your trailing 12-month Profit and Loss statement. They have verified your Google
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How to Create Competition Between Multiple Buyers
A Shopify store generating $80,000 a year in profit is objectively worth around $240,000. But if you have only one
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How Customer Lifetime Value Changes Your Multiple
Two stores in the same niche. Both doing $15,000 a month in profit. Both listed within weeks of each other.
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How Customer Acquisition Cost Affects Valuation
A buyer doesn’t just look at how much revenue you generate. They look at what it costs to generate it.
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How TikTok Traffic Impacts Store Value
A store getting 50,000 visitors a month from TikTok sounds impressive. And it can be—if those visitors convert into customers
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How Social Media Following Affects Valuation
Three sellers. Three different social media situations. Three completely different outcomes. I watched each of these deals unfold over the
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