August 26, 2026
How to Create Competition Between Multiple Buyers
A Shopify store generating $80,000 a year in profit is objectively worth around $240,000. But if you have only one
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August 26, 2026
How Customer Lifetime Value Changes Your Multiple
Two stores in the same niche. Both doing $15,000 a month in profit. Both listed within weeks of each other.
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August 26, 2026
How Customer Acquisition Cost Affects Valuation
A buyer doesn’t just look at how much revenue you generate. They look at what it costs to generate it.
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August 20, 2026
How Organic Traffic Boosts Your Valuation Multiple
How Organic Traffic Boosts Your Valuation Multiple Traffic isn’t just traffic. Where it comes from changes what a buyer will
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