August 26, 2026
How to Negotiate the Final Sale Price
You are $15,000 apart. The buyer has reviewed your trailing 12-month Profit and Loss statement. They have verified your Google
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August 26, 2026
How to Create Competition Between Multiple Buyers
A Shopify store generating $80,000 a year in profit is objectively worth around $240,000. But if you have only one
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August 26, 2026
How Customer Lifetime Value Changes Your Multiple
Two stores in the same niche. Both doing $15,000 a month in profit. Both listed within weeks of each other.
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August 26, 2026
How Customer Acquisition Cost Affects Valuation
A buyer doesn’t just look at how much revenue you generate. They look at what it costs to generate it.
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August 24, 2026
How TikTok Traffic Impacts Store Value
A store getting 50,000 visitors a month from TikTok sounds impressive. And it can be—if those visitors convert into customers
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August 21, 2026
How Social Media Following Affects Valuation
Three sellers. Three different social media situations. Three completely different outcomes. I watched each of these deals unfold over the
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August 21, 2026
How Paid Traffic Dependency Hurts Your Multiple
A seller came to me last year with a store doing $45,000 a month in revenue. Strong margins. Growing fast.
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August 20, 2026
How Organic Traffic Boosts Your Valuation Multiple
How Organic Traffic Boosts Your Valuation Multiple Traffic isn’t just traffic. Where it comes from changes what a buyer will
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August 20, 2026
How Email Open Rates Affect Your Store’s Sale Price
How Email Open Rates Affect Your Store’s Sale Price When a buyer evaluates your Shopify store, one of the first
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August 17, 2026
Why Stores with Large Email Lists Sell for More
A store with 8,000 engaged email subscribers and a store with no email list can have identical revenue. They will
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